CPG Company Case Interview Example: Boston Consulting Group (Whiskey Brand Turnaround)

In this CPG company case interview example, Management Consulted coach and former McKinsey consultant Lisa Bright leads a future BCGer (Zoe) through a mock case interview.

The case follows a liquor manufacturer that is losing sales in its whiskey segment. The company wants to identify the root cause and develop a solution to reverse the decline.

Find the session recording below, and write to us with any follow-up questions. In addition, make sure you're on our email list to be notified of future live sessions.

Additional Resources:

Case Frameworks Intensive
Resume + Cover Letter Edits
  • 2 Rounds of Edits each on 1 Resume and 1 Cover Letter
  • Digital pass: Resume & cover letter templates
$500 (3 Spots Remaining)
Black Belt
  • Expert Coaching: 10+ 1:1 Zoom sessions with MBB coach
  • Huge Discount: Save 36%+ per MBB coaching hour
  • Onboarding: 30min career strategy session + cohort interview training
  • Practice online assessments (e.g., McKinsey Solve, Bain Gorilla, BCG CCA)
  • All Access Pass: 600+ cases, 10K+ drills, 9 video courses & more
  • Exclusive access to the MC Community
  • Resume and Cover Letter Edit add-on in exchange for 2 hours of coaching
$2,250 (16 Spots Remaining)