Boston Consulting Group (BCG) is known as the thought leader in the intensely intellectual industry of management consulting. They pioneered the creation of innovative business frameworks. BCG even created BCG Digital Ventures to provide advanced technological consulting services. Finally, they built the BCG Henderson Institute which is now a leading strategic think tank. More recently, BCG is leading the field by providing a new interview method known as the BCG Pymetrics Test.
What is the BCG Pymetrics Test?
The BCG Pymetrics Test is an assessment that uses the power of games to measure and develop skills on a consistent and cost effective basis. Unlike one-dimensional multiple choice type tests, games are adaptive depending on the choices the player makes.
In partnership with Pymetrics and Professor Gandhok from the Indian School of Business, the BCG Henderson Institute created a game backed by data science, neuroscience, and artificial intelligence that tests for a wide variety of skills and competencies. The game adjusts according to the player’s behavior in different settings. Ultimately at the end, the assessment provides a report that suggests the person’s best career options. The results depend on his or her strengths, which are also provided. The least suited career options are also provided based on the player’s weaknesses.
Currently, the BCG Pymetrics Test is in a beta phase and is being used for research purposes. The test is not being used for recruiting purposes (yet, read more below).
What are the Games Like?
BCG published an article explaining the two types of games it deployed to measure strategy skills and emotional and cognitive traits.
The first is a strategy game in which the player operates a lemonade stand that simulates one of five different business environments:
- For predictable markets: analyze drivers, plan actions, and execute on those actions
- For unpredictable markets: vary your bets, select the most promising ones, and scale them quickly to detect and capitalize on emerging opportunities
- For markets that can be predicted and shaped: envision the future, pursue the vision, and persist against challenges
- For markets that can be shaped but not predicted: engage a broader ecosystem of partners, orchestrate their actions, and co-evolve together
- For harsh markets and situations: react promptly, economize resources, and pivot to grow
These different business environments require their own strategies. In the lemonade stand simulation, players are judged based on how well they are able to make decisions in each situation.
In the second game developed by Pymetrics, players are judged based on 91 cognitive neuroscience measures. These are based on their actions in a series of mini-games. One such example is the testing of risk aversion. They measure this as players attempt to fill a virtual balloon up to just before it reaches the point of popping.
How Will the BCG Pymetrics Test be Used?
BCG is not putting in all this effort and resources into the assessment just for research! The company has stated that it plans to use the test to help “clients and consultants understand the range of strategic environments and the approach required to succeed in them.”
In addition, however, candidates have reported being selected to take the BCG Pymetrics Test in 2018 but with no affect to their candidacies. This trial-run is a likely indicator that the assessment will be used in future recruiting cycles. As a result, if you are recruiting for BCG, it would be wise to familiarize yourself with the BCG Pymetrics Test.
BCG Pymetrics Test Video
The BCG Pymetrics Test changes the trait assessment, skill development, and recruiting game (pun intended). In classic BCG fashion, the company is extending its reputation as a thought leader in the consulting industry. Don’t be surprised if you see more similar assessments by other consulting firms as well.