Podcast
Ex-BCG Principal: Why 22 Cases Beat 100 (And What Actually Gets Offers)
… accepting cash for in-flight food and beverage services. Should you do it as well?
It doesn't necessarily tell you whether this is a profitability problem or pricing problem or which direction to go. But then how are you asking quick clarifying questions upfront to get the right level of information — enough information to go do a framework for a couple minutes and then come up with your structure that is tailored to the case.
So that upfront portion is absolutely critical, and lots of market sizing drills, structuring, understanding from a business standpoint how to decode a …