How Adobe CX Certification Opens Doors in Marketing, Analytics, and Strategy
- Date:
- September 3
- Time:
-
5:00 pm - 6:00 pm EDT
- Cost:
- Free
- Event Categories:
- MC Events, Professional Skills
*Register even if you can't make it live. Everyone who registers gets the recording.*
Most graduate students have a short list of roles they're targeting after graduation. Marketing, product strategy, consulting, analytics. And most of them are building the same resume as everyone else applying for those roles.
87% of Fortune 100 companies run Adobe Experience Cloud.
That's the software those companies use to understand how customers behave and decide what to do about it. Adobe Analytics and Customer Journey Analytics aren't classroom tools. They're what enterprise marketing, product, and strategy teams work in every day.
And almost nobody graduating this year has ever opened them. Demand for people trained on this stack is outpacing the number of people who are.
On September 3 at 5PM ET / 2PM PT, Adobe's Customer Experience Certifications team is joining us live to break down what the certification pathway covers, which roles it qualifies you for, and why the talent gap exists in the first place.
We're also asking them the question most people are quiet about right now. As AI makes these analytics tools easier to run, what's left that's worth paying a person for? They build the tools doing the automating, so it's worth hearing how they answer that.
Nick Hilton (Sr. Product Marketing Manager, CX Certifications), Tyler Tu (Group Sr. Manager, Experience Cloud Certification and Technical Enablement), and Brian Au (Principal Product Manager, Customer Experience Orchestration) are joining us. Brian will also walk through how he got into a role most graduate students have never heard of.
The last 15 minutes are your questions, answered live.
You'll also get a first look at the business problem behind the Case Competition World Cup – Graduate Track, presented by Adobe. Selected teams get their own provisioned Adobe analytics environment to work a real business case inside, which means you finish with hands-on time in the tooling most candidates never touch before their first day on the job.
Apply to the Case Competition World Cup – Graduate Track, presented by Adobe. Applications close September 13, 2026.
