Graduate Case
Competition World Cup

Adobe builds the software behind a large share of the world's digital customer experiences. Its Experience Cloud products, including Adobe Analytics and Customer Journey Analytics, are what enterprise teams use to measure how customers behave and decide what to do about it.

Adobe's Digital Experience (DX) certification program credentials practitioners in those tools, and that pathway is why Adobe is presenting the Graduate Track. Demand for people who can actually operate this tooling is running ahead of the supply of people trained to do it, and Adobe is building that pipeline directly with graduate students rather than waiting for it to appear.

Competing puts you inside the tooling and inside the certification pathway at the same time.

Adobe DX Certification → Careers at Adobe →

The certification pathway opens up in stages:

Every applicant receives Adobe DX Certification resources throughout the competition and an invitation to the Adobe enablement session on September 24, a deeper dive into Digital Experience and Adobe's analytics tooling with a live demo.

Selected teams are provisioned an Adobe analytics environment to work the case in.

Finalist teams present live to Adobe judges and guest judges, then join Adobe Office Hours.

Teams have a minimum of four and a maximum of five members. Every member must be currently enrolled at the same college or university (cross-department teams welcome).

This track is open to students in an MBA, professional master's, or doctoral program, including:

MBAMS MiMMPPMPAMPHLLMJDMDPhDand other doctoral programs

Note: team composition must not change after the case prompt is released.

Teams from across the globe are invited to apply. All team members must attend the same college or university, but cross-department applications are welcomed and encouraged.

This year's challenge is a growth strategy case built on customer and channel data, with the analysis carried out inside a provisioned Adobe analytics environment. It mirrors the work analytics and strategy teams do every day: turn behavioral data into a decision, then defend it.

Your team receives the case alongside an accompanying data set to work from.

The full prompt, including the company and sector, is revealed when the case is released on October 9, 2026.

Each presentation must strictly adhere to a 5-minute time limit, and every team member must present.

For the first round, your team leader uploads your 5-minute recorded presentation to a Google Drive folder. If your team is selected as a finalist, you'll present live on Zoom to a panel of judges – the same 5-minute limit applies, followed by 5 minutes of Q&A.

Your submission must include an appendix screenshot of your analysis inside the Adobe environment. Teams that omit it cannot receive full marks.

Presentations must not mention the name of your team's university – every team competes on an even playing field.

A case competition is an event where teams of students tackle a real-world business challenge within a set timeframe. Participants analyze a specific problem or opportunity and develop strategic recommendations, then present their findings to a panel of judges made up of industry professionals and executives.

Judges evaluate teams on the quality of their analysis, the creativity of their solution, and the effectiveness of their presentation. Along the way, participants build analytical, collaboration, and communication skills – and it looks great on a resume, especially if you win.