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Case Study Prompt

You have an airline client who is concerned about volatile revenue streams.

They have hired our company to help them understand how to smooth out revenue.

How would you approach this problem?

Case Study Overview

In this BCG case study, it’s up to you to solve your client’s revenue problem.

While you can and should use the Profitability Framework to solve this case, the best candidates combine frameworks and their own business knowledge to create a custom structure for the case.

There are no math exhibits in this case. The qualitative difficulty is 1 out of 4, making this an entry-level case interview you would likely find in a first round BCG interview.

BCG Interview Tips

BCG is looking for candidates that are structured and are able to clearly communicate that structure.

When going through the case, make sure that your structure is crystal-clear, and that you verbalize every part of your process. Don’t focus as much on the actual answer, but on how you got to the answer.

To get the most out of this case, time yourself. Spend 4 minutes to build and present your structure, 5 minutes for math, 2 minutes for brainstorming, and 2 minutes for a final recommendation.

Book an hour with an ex-MBB coach for out-loud case practice with an expert.


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