Labubu dolls are the latest global craze... but what makes them so irresistible?
In this episode, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins.
They explore:
- How scarcity fuels demand
- Why repeat purchases matter more than volume
- How the resale market reinforces value
It’s a case study in novelty vs. luxury, brand strategy, and consumer psychology - all packed into one tiny doll.
Key Links
• How luxury brands are tapping into the Labubu craze (CNBC)
• Invest in Project Management Training for your team
Learn more about Executive Presentation and Storytelling Training with Management Consulted.