consulting firm profile

Lippincott brand consultancy firm has been a powerful competitor almost since the company’s inception. Iconic Lippincott designs include the Campbell’s soup can and iterations of the coca cola logo. Contemporary examples of Lippincott designs include the corporate logos of American Express, Pizza Hut, Chrysler, and Infiniti. Working at Lippincott means working on high-profile projects across a range of industries. Lippincott analysts can expect a welcoming work environment with promising exit opportunities. Lippincott consulting is a world-class firm that offers employees exciting opportunities.

Table of Contents:

  1. Key Stats
  2. Lippincott History
  3. Working At Lippincott
  4. Lippincott Internship
  5. Practice Areas
  6. Industries
  7. Office Locations
  8. Career Path
  9. Exit Opportunities
  10. Notable Alumni
  11. Target Schools
  12. Diversity Programs
  13. Lippincott Culture
  14. Lippincott Interview
  15. Lippincott Consulting Salary


Lippincott Key Stats

Lippincott Website:
Lippincott Headquarters: New York, New York
Lippincott Number of Employees: 300 (on linkedin)
Lippincott Number of Locations: 9
Lippincott Chief Executive: Rick Wise
Lippincott Revenue: 25M-100M (estimate) (

Lippincott History

Founded in 1943, Lippincott has been a force in the world of consulting for nearly 80 years. The company expanded from a single New York office to nine offices across five countries in 2022. Lippincott brand strategy has set the standard industry-wide for high quality design and branding work. Many of the top executives over the years worked their way up in-house, demonstrating that Lippincott professional development is thorough and effective.

Working At Lippincott

What is working at Lippincott really like? Employees can expect to work with high-profile clients on a regular basis. They will learn a lot, but also be expected to put in 50+ hour weeks on a regular basis. The average Lippincott consulting salary reflects the quality of clientele and the work required, with high average salaries in comparison to other brand consultancy firms.

Lippincott Internship

Lippincott internship opportunities are available across the company’s offices for college students and recent college graduates. They normally take a 12-week structure and specialize in one or more of the company’s key tenets. This introduction to Lippincott brand strategy can (and often does) yield full-time employment with the firm.

Practice Areas

There are six primary Lippincott practices areas:

    • Brand Development
    • Innovation Strategy
    • Design
    • Experience Strategy
    • Marketing
    • Employee Activation


Lippincott develops solutions for a wide variety of industries, including:

    • Media, Arts and Entertainment
    • Professional Services
    • Retail
    • Energy and Utilities
    • Logistics
    • Nonprofit
    • Healthcare
    • Telecommunications
    • Technology
    • Financial Services
    • Travel and Hospitality

Office Locations

Each of the following cities hosts a Lippincott branding office:

    • New York
    • Boston
    • San Francisco
    • London
    • Seoul
    • Singapore
    • Shanghai
    • Dubai
    • Hong Kong

Career Path

There is a traditional career path track for consultants at Lippincott. Lippincott analysts in consulting can become senior consultants after 2-4 years with the company. Obviously, strong work performance leads to faster promotion. Lippincott branding projects can test a wide range of skills, from the more analytical (i.e., survey design and analysis) to the more creative. This provides employees with robust learning opportunities along their Lippincott career path.

Exit Opportunities

Lippincott Exit opportunities are diverse. Lippincott consulting alumni have gone on to work at major consulting firms within brand consultancy, or at more growth oriented or strategic consulting firms. However, they more frequently find their way into industry, often going to work at one of their recent clients.

Notable Alumni

Lippincott notable alumni include high-profile individuals at major companies worldwide, as well as founders of established branding firms. Select individuals include:

Target Schools

The following Lippincott target schools are most represented amongst Lippincott employees:

    • University of Pennsylvania
    • Yale University
    • New York University
    • Pratt Institute
    • Dartmouth

You’ll notice, fitting with Lippincott’s position as a branding consultancy, that four of these schools are the usual suspects in terms of elite institutions that feed the consulting world. However, Pratt is a more nice, design and art focused school.

Diversity Programs

Central to the Lippincott brand strategy is a distinctive approach to encouraging diversity. The company puts a particular emphasis on gender issues in the workplace by engaging in meaningful, vulnerable conversations on the topic and conducting honest self-reflection on strengths and weaknesses related to diversity in the workplace. While there are no formal Lippincott diversity programs, there is a culture of care around diversity, equity, and inclusion.

Lippincott Culture

The Lippincott culture is built by recruiting and promoting kind and productive people. With over 75 years in the brand consultancy game, Lippincott has a long history of maintaining a positive work culture. The firm puts an emphasis on having more experienced staff members to motivate and guide newer Lippincott analysts. The Lippincott professional development structure is effective, given the impressive alumni of Lippincott.

Lippincott Interview

The Lippincott interview is similar to other brand consulting firms. The company tests applicants on a case study, and asks marketing strategy questions. Knowing brands and having opinions on why certain brands are effective is important.

Lippincott Interview Process

The Lippincott interview process entails a phone screening, sometimes by a recruiter. Upon clearing the screening, candidates will be invited to a Zoom interview with one of several team members. If you pass, you will then be invited to a 5-hour “Super Day” following the zoom interview, which consists of three interviews, one group exercise, and one writing exercise.

Lippincott Consulting Salary

The average Lippincott Consulting Salary varies by position, but is slightly less than what you’d find at a top management consulting firm.

  • Consultant Salary: $82,699
  • Senior Consultant Salary: $102,217
  • Brand Strategy Consultant: $70,000-$95,000


Lippincott designs are iconic; to become a consultant for this firm is a major accomplishment and a path towards substantial learning and professional growth. Once hired, the Lippincott professional development opportunities can create very interesting and diverse exit opportunities inside and outside of the branding and consulting world. Follow our suggestions for preparing for your interviews and you will have the best possible chance of being selected to join this elite firm!


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