Winterberry Group is a specialized strategic growth consultancy focused on the intersection of marketing, advertising, technology, data, and analytics. For more than two decades, the firm has helped organizations navigate complex market dynamics and accelerate growth by delivering actionable strategies that create lasting stakeholder value. Winterberry Group is headquartered in New York City and serves clients globally across multiple interconnected industries.Â
History & Background
The Winterberry Group was founded in the late 1990s and has since built a reputation as a boutique advisory firm with deep expertise in its core sectors. Originally emerging from a foundation in syndicated research for the direct marketing community, the firm evolved into a full-service consulting practice. Over time, it has expanded its offerings to include strategic advisory services grounded in decades of operational, analytical, and executive leadership experience.Â
Services Provided
Winterberry Group offers four core areas of service:
- Growth Strategy: Custom strategic roadmaps and opportunity identification.
- Operational Design: Activation planning and organizational transformation.
- Mergers & Acquisitions: Buy-side and sell-side support with due diligence.
- Market Intelligence: Proprietary research, market sizing, forecasting, and thought leadership.Â
Clientele
The Winterberry Group works with a diverse mix of stakeholders including marketing and advertising agencies, technology developers (martech/adtech), data and analytics providers, media companies, brands, and financial investor groups such as private equity firms. These clients seek guidance to drive growth, optimize operations, and make informed investment decisions.Â
Who They Hire
Winterberry Group recruits professionals with deep industry knowledge and strategic consulting experience. Careers at the firm emphasize learning from seasoned leaders, tackling high-impact challenges, and building expertise in marketing, data, and technology consulting.