GfK Custom Research North America

New York City, NY

GfK Custom Research North America is part of the GfK Group, which is one of the leading market research companies in the world, with over 11,000 professionals working to find new insights into the way people think, live, and shop, in over 100 countries. GfK is always thinking of innovative strategies and using cutting-edge technologies to develop the best methodologies to give their clients a clear understanding of their customers.

GfK Boutique is a subsidiary of GfK Group, which is the fourth largest market research company in the world. They have been a market leader in analyzing consumer behavior since its founding in 1934. GfK Boutique was founded in 2003 and uses big data from GfK to turn it into smart data.

The world’s largest Point-of-Sale (PoS) database is owned by Gfk, which they sourced directly through data-sharing agreements with over half a million resellers, retailers, distributors, VARs and mobile carriers in over 75 countries. GfK Boutique analyzes the PoS data and converts it into investor-focused research and strategy on consumer end-demand. Such data is presented to compare across all covered regions.

 

Position Keywords

  • Consultant

Locations

(212) 240-5300
75 Ninth Avenue, 5th Floor
New York, NY 10011
26 U.S. offices, 1 Canada
11,000
Firm Profile

Interested in more information? We have an in-depth firm profile on GfK Custom Research North America.

Read