BCG Case Study Prompt
You have been hired by the CEO of a Hotel Franchise.
Yearly revenues have been stagnant at $600M while the competition has been growing.
The CEO wants to know why this is and what can be done.
What should we consider when advising the client on how to address the issue?
This BCG case study involves the CEO of a hotel franchisor. Annual revenue has been flat for the company, and you’ve been brought in to find out how to fix this. Your job is to dig into the numbers, find out the root causes of the problem, and give the client a strong recommendation on how to fix the revenue issue.
The Profitability Framework is a great place to start when thinking about creating your structure for the case, but don’t settle there. Use your business smarts and knowledge of the basic frameworks to build a custom framework tailored to the unique parts of the case.
With a qualitative difficulty score of 2/4, this BCG case study is good practice for your case interview. The case doesn’t have any charts or graphs needing to be analyzed.
BCG Interview Tips
BCG is looking for candidates that are structure and communication experts.
In addition, BCG isn’t focused on you getting to the “correct” answer, but on how you got to the answer. Prioritize the structure in this case.
Get the most out of this BCG case study by making it a goal to identify 1 area of weakness that you can work on going forward.
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