Today, we’ve got a very special interview for you guys.
Ryan first reached out to us after purchasing The Consulting Bible. He was able to secure summer internship offers at Bain and Deloitte – no small accomplishment in this economy where hiring is still somewhat depressed.
In his interview, we’ll cover important topics including:
Ryan’s story is particularly interesting to me, because it shows how you too, can make a transition into strategy consulting, even if you have spent 10 years in the creative/film business! However, it’s not an easy road and hard work and hustle are absolute prerequisites.
And now here’s the interview.
So first off, tell us about your background: I have an unconventional background for management consulting. I studied Film in college and have spent the 10 years since in the entertainment industry, most recently at a large cable channel, finding and developing new original series. I was on the creative side of the industry (as opposed to, say, a Finance or Marketing position), so I was even further disadvantaged in terms of analytical or quantitative experience.
That’s interesting and very impressive. So from a background in film and creative, how did you become interested in management consulting?
The entertainment industry is unlike any other, which is sometimes good and often bad, at least for people like me who aren’t big schmoozers. It’s also not a meritocracy. So while my career stalled, I started investigating other options, particularly ones where I could wake the dormant analytical side of my brain. Management consulting appealed to me right away, for all the usual reasons: the constant learning and development, the wide variety of industries and functional areas that you get exposed to, the project-based nature of the work (as opposed to the nebulous nature of entertainment), the ability to transition from it into many other things, the geographic mobility (as opposed to being tied to Los Angeles in entertainment), the travel and, frankly, the money.
I realized, however, that I could never make the transition with my background, so I decided to get my MBA. Instead of quitting my job and going the usual MBA route, though, I decided to make my struggle even more uphill by doing a part-time program (the Fully Employed MBA, or FEMBA, at UCLA Anderson).
At business school, which firms did you recruit for, and what were your experiences like with each respective firm? My top choice was always Bain, because I thought I would fit better there with my unusual background. So I worked them very hard, making sure to attend every event and meet as many Bainies as I could. My experience with them was excellent: great people, extremely well-organized recruiting efforts, really generous sell-events, and fun interviews. They did not disappoint.
I applied to the other big guys, but McKinsey and BCG declined to interview me, as did most of the other mid-sized firms. Deloitte, however, was my other offer. They weren’t as much on my radar until they had their big Case Competition on campus, which was great. My team came in 2nd place and really put me on their map, which definitely helped secure my interviews with them. My second round interview was a disaster, I thought, but I still got an offer. So what do I know?
When you look back now, what advice would you give current freshman and sophomores who want to get a head start on the recruiting process? I can’t really speak to the undergrad experience, but I would say get involved with any extracurricular group or organization that involves consulting, strategy, etc. More than anything, it shows that you’re truly interested and committed to making that your career. I had an extra year at Anderson before I could start recruiting for summer internships (because the FEMBA program is three years, you don’t start recruiting until Winter of your second year). So I got involved right away with the Management Consulting Association and, more importantly, a brand new group called the Anderson Strategy Group, which is essentially a student-run consulting firm at Anderson. This gave me hands-on experience in solving strategy problems for clients, and also helped network with the full-time students on the consulting track.
Aside from reading the Consulting Bible, what other resources did you find most helpful in preparing for interviews? Any websites or books you’d recommend for readers? I read all the usual books, Cosentino, Ohrvall, etc. Honestly, the Consulting Bible was the most helpful, because it focuses on the fit/behavioral portion of the interviews, which were really important for me to nail. No other source covers that portion in such detail, and it was extremely useful. I also found a book called How to Get Into the Top Consulting Firms by Tim Darling, which I liked because it was a more unique approach to case interviews, and it really helped solidify my thinking about case structure.
Obviously, practice is one of the most important things you can do, so I strongly recommend utilizing your consulting club’s resources and practicing with as many different people as you can. I probably did about 15 full cases, and that’s on the low end. If you’re an undergrad and don’t know where to turn for practice partners, I’d suggest contacting the business school at your university.
As Louis Pasteur said, “Chance favors a prepared mind.”
What did you find hardest about the interview process, and what tactics were particularly helpful for you? One of the hardest things about recruiting for me was just the fact that I was a part-time student with a full-time job, so attending all the events was not easy. Scheduling interviews, getting time off from work (without them knowing I was interviewing), surreptitiously changing into and out of a suit, etc. Not fun. The interviews themselves were usually not as stressful as I would have thought (except for the aforementioned second round with Deloitte). In fact, I don’t think I ever once used the stilted framework prescribed by the likes of Cosentino and Ohrvall.
The cases were usually more of a conversation, especially at Bain, and I would just launch right into them without, for instance, repeating the question, taking a minute to “gather my thoughts” or some of the other forced things those books recommend. I think it’s really important to relax and have fun with them; you’ll do much better. And don’t second guess yourself. If you think a company isn’t a good acquisition target or a strategy isn’t viable, don’t be afraid to say so.
What role do you see management consulting play with respect to your future goals? Right now, I see it as an extension of my b-school education and a launching pad for my post-entertainment career. Long-term, I see myself at a large CPG company, in a marketing or strategy role. But that could change in an instant – my interests are varied. So while I tend to think I’ll do it for a few years and then transition into industry, I may end up in it forever. Too early to tell.
Thanks Ryan! Invaluable advice for readers.
Do you guys have any questions about Ryan’s advice? Have you had a different (or similar) experience? Comment below, I’ll be reading!
Are you a current consultant or someone who recruited successfully? Interested in being interviewed? Please get in touch to be featured in the Life as a Consultant series.