Fitzgerald Analytics was founded in 2005 and is headquartered in New York, NY as a consulting firm that primarily focuses on improving strategic decision making through analytics. The firm uses analytics, strategy, and process optimization, in order to create clarity and a lasting impact. The firm is known for being grounded realists and strategically conscious in comparison to other strategy consultants and operational specialists.
The use of data is critical for companies to understanding their environments, Fitzgerald provides the visibility of data that firms need. The firm uses targeted consulting engagements in order to create tailored approaches that enable high-stakes, fact-based decisions. Firm’s specialties include: Marketing Analytics / ROI, Data Management, Customer Experience, Measurement Systems, Customer Profitability, Pricing Analysis, Information Management, Resource Allocation, Master Data Management, Strategic Analytics, and Data Governance.