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Case Study Prompt

Our client is YoTea (YT), a retail bubble tea chain that competes head-to-head with other tea and coffee operators. YoTea is the third largest tea chain worldwide measured by the number of stores.

Even though YoTea owns some of its stores, it mostly operates under the franchising business model with ~90% of its stores owned by franchisees.

As part of its growth strategy, YoTea has analyzed some potential acquisition targets including Cool Coffee (CC), a growing mass coffee retailer with an international presence. CC also operates pre-dominantly under a franchising business model.

How would you go about determining if YT should acquire CC?

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