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Case Study Prompt

Our client is the world leader in the wines & spirits segment, and a market co-leader in India.

We have just been hired us to help develop the whiskey segment in India, where our client has been present for 5 years.

In 2021, our client sold 200k boxes (= 9 liters) and achieved $40m in sales and $10m in profits. The client has “premium” positioning in the market.

The market opportunity is large as our two main competitors sold, respectively, 1.5m and 0.75m boxes in 2021.

Our client wants to 5x his profit by 2026.

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