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Case Study Prompt

Over the weekend, you caught up with a friend of yours (Max) that has been working in the consulting industry for a few years and is about to become a manager at one of the top consulting firms in North America.

During the conversation, Max expressed that he is disillusioned with corporate life and would like to pursue a lifelong passion of his, entrepreneurship. Specifically, Max has always been very passionate about an active lifestyle and fitness and is considering setting up a gym with the long-term intention of potentially transforming it into a franchise model.

After your conversation, he has asked for your opinion on whether he should pursue this opportunity or not.

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