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Case Study Prompt

Your client is Tasty Kombu, one of the fastest growing healthy beverage producers in the United States. Tasty Kombu specializes in selling kombucha, a kind of fermented sugared tea that has a variety of health benefits.

Tasty Kombu handles everything from product design, sales and marketing and also has control over its entire supply chain. Tasty Kombu is now considering the launch of a new kombucha drink – sparkling bottled kombucha called SparkBucha. The idea of launching this product is to capitalize on the demand for sparkling-based kombucha (Note: Tasty Kombu currently only sells non-sparkling bottled kombucha).

Tasty Kombu’s CEO has now hired you to help analyze the major considerations in relation to the launch of SparkBucha.

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