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McKinsey Case Study Prompt

Your client is Tasty Cheeses, a large international cheese company that is looking to expand into Cambodia.

Cheese consumption in Cambodia is still nascent; most Cambodians haven’t had access to cheese until the past decade.

As part of its expansion plans, Tasty Cheeses has decided to enter Cambodia due to Cambodia’s high forecasted economic growth.

Today, we’d like you to focus on developing Tasty Cheeses’ go-to-market strategy as it enters Cambodia.

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