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Case Study Prompt

Our client is Steel & Co, a major steel producer headquartered in South Africa with operations in emerging markets (Brazil, China, India, South Africa). The company has a monopoly in South Africa.

Steel & Co is facing a threat from a new entrant from China called China Steel which is ready to launch its cutting-edge steel producing plant in South Africa and to compete with Steel & Co.

Within this context, the CEO of Steel & Co has hired you to help understand what will happen next and how to react.

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