Why are soda cans cylindrical?
Market sizing cases are the best way to start off your case interview practice. In this case / Brainteaser, you’re being asked a fun creative question meant to test both your analytical and creative thinking processes. Solve the case by breaking down the solution into component parts.
Follow the 4 steps to solve Market Sizing cases / brainteasers:
- Structure your approach (at least 5 steps is ideal)
- Make assumptions
- Crunch the calculations
- Get to an insight
We hope this case makes for fun case interview practice for you – have fun with it! Hint: you’ll find the answer inside the case study – how did you do in your case interview practice?
This case is something you might see in a round 0 phone interview, or as a smaller component of another case (i.e. an M&A case with a Market Sizing element).
McKinsey Interview Tips
McKinsey values structure and logical-problem process in its case interview candidates.
In this case, make sure you build a structure that is logical and clear.
After you solve the case, assess your performance – how did you do? What is 1 thing you can do to improve next time?
For out-loud case interview practice with an expert, book time today.
There is no substitute for quality case prep
Access 500+ consulting cases (including answers) that represent 25+ firm styles and 4 levels of difficulty - all for one low price.
Already purchased the Case Library? You'll probably need to log in to your account first.