The client is a small drug manufacturer, DevCo, based in the United States. DevCo currently has one drug on the market sold mainly in the United States, but has also sold to a lesser degree in the U.K. and Germany.
DevCo is looking to increase its presence in Europe and is considering expanding into Poland, Spain, and France, specifically.
DevCo is interested in knowing which country it should expand into and what the criteria should be for choosing a country.
Your client in this business case interview is a drug manufacturer with a presence in the US. The company wants to expand into the European market. You’ve been tasked to identify which country to expand into.
We recommend that you apply the Market Study Framework to solve the business case interview, but don’t pigeonhole yourself into the basic case framework. Work outside the structure by incorporating elements of other frameworks and your own business understanding to create a custom structure.
Practicing for a final round at McKinsey? This case will help you prepare. There are a number of charts/exhibits you’ll need to examine and interpret in the case.
McKinsey Case Interview Tips
Want to ace your McKinsey interview? You’ll need to be a structuring expert.
You must be familiar with every framework and know how to blend them to build custom structures in your case interviews.
Take your case interview practice to the next level by timing yourself as you walk through the business case interview: (2min for structure, 5min for math, 2min for brainstorming, 2min for conclusion).
For expert case interview guidance, schedule some time with an ex-MBB coach.
There is no substitute for quality case prep
Access 500+ consulting cases (including answers) that represent 25+ firm styles and 4 levels of difficulty - all for one low price.
Already purchased the Case Library? You'll probably need to log in to your account first.