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Case Study Prompt

The client, RetireCo, owns and operates 25 retirement apartment complexes in the Southeast and Southwest United States. Specifically, they operate in FL, CA, NM, and AZ. By and large the apartment complexes have a similar design and amenities. RetireCo serves the 55-75 year old demographic.

RetireCo’s CEO has brought you in to assess if they should consider expanding to other Northern cities or continue to focus on the South?

What are some questions you may ask to learn more important information?

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