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Case Intro

Our client is a global CPG company, with multiple lines of business (toothpaste, batteries, hair care, etc.). They are the global market leader in every market they play in, and have come to us specifically asking how they can grow their share in the razors and blades market.

Background Info:

  • Client has 70% of the men’s shaving market; 35% of the women’s cartridge-system market.
  • 50 of every 100 (50%) women wet-shave; but only 35/100 (35%) of all women who remove hair.

What potential strategies could you explore to grow the client’s market share?

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