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Case Study Prompt

In this case we are going to examine the performance of a joint venture between BankCo and PostCo (referred to as PostBank) and make an assessment on the options available to the Board of BankCo.

PostBank is a retail bank that sells price competitive lending, investment and insurance products through the branch distribution network of PostCo.

PostCo is a widely known and trusted company. Just prior to the JV, PostCo’s business was undermined by a government decision to shift to the electronic payment of welfare. It did not sell financial services products.

All products are manufactured by BankCo. PostBank does not provide a current account to its customers, a position advocated by PostCo.

What are some areas you would want to explore?

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