Return to Case Library
Case Preview

Case Study Prompt

Your client is the CEO of a publishing company producing a line of educational magazines and a line of women’s magazines. Both businesses are profitable but not growing quickly.

He wants to start a third monthly magazine in the US targeted at 25- to 55-year-old men (e.g. GQ Magazine). His stated goal is $12 million in circulation revenues in the first year.

How would you estimate the size of the market to see whether this goal is possible?

Return to Case Library

There is no substitute for quality case prep

Access 500+ consulting cases (including answers) that represent 25+ firm styles and 4 levels of difficulty - all for one low price.

Already purchased the Case Library? You'll probably need to log in to your account first.