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Case Study Prompt

Your client is the CEO of a publishing company producing a line of educational magazines and a line of women’s magazines. Both businesses are profitable but not growing quickly.

He wants to start a third monthly magazine in the US targeted at 25- to 55-year-old men (e.g. GQ Magazine). His stated goal is $12 million in circulation revenues in the first year.

How would you estimate the size of the market to see whether this goal is possible?

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