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Case Study Prompt
Our client today is the Philadelphia Museum of Art, a for-profit arts and media institution. The Museum currently has a web set that is currently only used to provide information about the museum to users. The Director of the Museum believes that there must be a way to increase the museum’s revenues through use of the web site, and he asks you to explore this issue as part of your summer research project.
How do you recommend the Museum Director use the website to increase revenues?
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