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Case Study Prompt

You are part of the corporate strategy team for a retailer named Park Fair in Singapore, who is a major player in the domestic skincare segment.

Historically, as in many other geographies, the customer base for skincare products is mostly female.

However, we have started to see evidence of male adoption ramping up, especially in daily-use sunblock.

Your management team wants to evaluate if and how we participate in the male segment (Park Fair has no presence in the male skincare segment currently).

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