Case Study Video Example
Watch below to see this case used in a mock interview.
Case Study Prompt
A German luxury car maker wants to grow its business and is looking into selling cars in Pakistan. The GDP growth in Pakistan is 6% per year.
There are over 200 million people in Pakistan, but the luxury goods market is quite limited. In fact, currently, the only luxury car sold in Pakistan is BMW.
The cars are sold direct – no dealerships carry BMW, so each one is special ordered from Germany and brought into the country individually. For the purposes of this case, the luxury car market does not include re-sold cars – only new cars.
The CEO wants to find out if the company can break even in 2 years if it enters the market. What would you look at to help the CEO?
There is no substitute for quality case prep
Access 500+ consulting cases (including answers) that represent 25+ firm styles and 4 levels of difficulty - all for one low price.
Consulting Case Library
- 550+ online cases and PSTs (with full solutions)
- Covers 25+ firms
- Market Study Cases, Profitability Cases, Human Capital cases, and more!
- Includes thousands of math, structure, and brainstorming drills!
- See sample case
$200 Buy Now
Already purchased the Case Library? You'll probably need to log in to your account first.