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This McKinsey case study is one of hundreds in our consulting Case Library. Start your case practice by thoroughly reading through the prompt below.

Case Prompt

Our client is an office furniture manufacturer. They are concerned that their stock price is not growing as fast as their competitors’ stock prices.

Furthermore, the client’s annual revenue growth is 1% per year, while that of main competitors’ is 10% per year. Also, our client’s EBIT margin is 10% while competitors’ EBIT is 20%.

They have hired you to address this situation and get your recommendation.

Case Overview

in this case from the consulting case library, the client is experiencing very slow growth compared to competitors. Your job is to diagnose the poor growth and give a recommendation on how to increase the growth rate.

Implement the Market Study Framework into your structure for the case, but don’t stop there. Create a structure that will best fit the specifics of the case – and don’t be afraid to work outside the traditional frameworks.

This McKinsey case will prepare you for a first round case interview.

McKinsey Interview Tips

McKinsey looks for case interview candidates that can problem-solve with speed and clearly communicate their process – whether that’s in a case interview, or in a presentation to the C-suite for a Fortune 500 client in Boston.

Get the most out of this case study by giving yourself a score (1-4) for each section of the case. With the scores, pinpoint 1 area that you can improve upon.

If you need help brushing up your structuring before your interview, book a session with an ex-MBB coach today.

Find more McKinsey cases (among others) in our consulting case library by clicking the button below.

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