Nutracorp is a $5B nutrition foods company based in France. They have a broad EU presence and have excellent market share in France, Germany, and Spain.
They have two lines of products: Premium Infant Products, which includes milk and solid foods for infants up to 2 years old. These are sold through the retail channel.
Medical nutrition supplements, which are for sick patients (HIV, Cancer, Diabetes), and are basically a pill or powder that help the patient recover their strength. These are sold through the Direct Sales Channel.
The CEO feels that the growth potential for this company has maxed out in Europe. We’d like to explore the US Market.
What are the key areas you would explore to determine whether this is a good idea?
McKinsey Case Study Overview
In this McKinsey case study, your client is Europe based nutrition foods company that is looking into the possibility of exploring into the US. You have been called into to help them determine the feasibility of this move. It’s your job to do the research, get to know the market and come back with a solid, strategic recommendation for your client.
Using the Market Study (market entry) Framework is a good idea to solve this business problem, but don’t stop there. Use your knowledge of the frameworks and your business experience to develop a structure that unique to this specific case.
There are 3 math exhibits in this case. This a more difficult case interview you would see in a second round McKinsey interview. The case has a qualitative difficulty score of 3 out of 4.
McKinsey Interview Tips
What does McKinsey look for in its candidates? Problem solving and clearly communicated thought processes.
As you go through this case, make sure you verbalize your structure and recommendation clearly!
To get the most out of this McKinsey case study, make sure you:
- Find 1 or 2 key takeaways or areas you can improve.
- Time yourself (2min for structure, 2min for brainstorming, 2min for conclusion)
- Focus on your communication and polish as you present.
Book an hour of out-loud practice with an ex-MBB coach.
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