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Case Study Intro

Our client is a major media conglomerate, with radio stations, magazines and newspapers throughout the U.S. They have five major newspapers in five major metropolitan areas. Its oldest newspaper circulates in the Philadelphia metropolitan area.

After 50 years of great profitability, early this year our client experienced a strong decrease in market share.

The CEO has hired you to help understand the new market dynamics and determine what strategy should be taken next.

How would you go about addressing this question?

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