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Case Study Prompt

Your client is Mobisurance, a newly established subsidiary of a much larger insurance player, ParentCo, in the United States. Mobisurance is the insurance player’s play to enter the rapidly growing smartphone insurance segment, with a specific focus on young consumers, where penetration is low.

They have hired us to assess two things: (1) Is this strategy indeed a good idea, and (2) How should they execute if so?

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