Our client is called Meditest – they make equipment for blood sample test labs. Specifically, their machines are used to test blood samples for their glucose levels, meaning they are used to monitor diabetes. Their machines are very expensive, often costing more that $20K, and they must be operated by professionals. They also make the consumables that go in these machines. Meditest has a presence only in Europe.
The market for these large machines is growing very slowly and Meditest is looking for more growth. They have designed patient-operated machines that can do simple glucose level tests. These devices are small and portable, are easy to operate, and do not need much in the way of extra consumables.
Meditest is considering launching this device, called glucore, in the UK. They have retained McKinsey to examine what considerations they should have in this launch.
McKinsey Case Study Overview
In this McKinsey case study, your client, a blood testing equipment manufacturer, is considering breaking into a new market with a product that is patient operated. They have come to you for advice about the best way to proceed in launching a new product. It’s up to you to dig into market profitabiliyt, get to know your client’s operations and develop a strategic recommendation for them moving forward.
While we recommend using the Market Study (market entry) Framework for the McKinsey case study, don’t allow the framework to box you in. The most sought after candidates have the ability to work with the framework and their own business experience to develop a truly unique solution.
There are no math exhibits in this case. This a more difficult case interview you would see in a second round McKinsey interview with a qualitative difficulty score of 3 out of 4.
McKinsey Interview Tips
What does McKinsey look for in its candidates? Someone with the problem solving and communication skills of a Jedi master.
As you prepare, make sure you can communicate your thought process behind the solution clearly.
To fully prepare, make sure you:
- Find 1 or 2 key takeaways or areas you can improve.
- Time yourself (2min for structure, 2min for brainstorming, 2min for conclusion)
- Focus on your communication and polish as you present.
Book an hour of out-loud practice with an ex-MBB coach.
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