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Your client is a major distilled spirits manufacturer with a number of major brands.

They are wondering how to spend their advertising budget.

What should the focus of their advertising budget be?

What size advertising budget would be needed to follow through on your strategy?


In this ZS case, your client is a major distilled spirits manufacturing company that is looking to grow. They have come to you for advice about how to best leverage their advertising budget to create the most growth. has contracted you to advise the company on entering the market with a new product. In this business case interview, it’s your job to get to know your client and ask the right questions so you can give them a well-thought out strategy.

We suggest using the Market Study framework to help create the basic structure you use to solve this case, but don’t stop there. Go outside the traditional structure and build something custom for this case. Interviewers look for candidates who can think for themselves and leverage their experience to create unique solutions.

There are no math diagrams in this case. The qualitative difficulty is 2 out of 4. This business case interview is one you can expect to see in a first round interview at ZS Associates.

ZS Associates Interview Tips

ZS scrutinizes their candidates to find the ones who can create personalized solutions to business problems.

Make sure your structure is tailored to the specific problem in the case and that you don’t allow yourself to be boxed in by preconceived notions.

In this case, try to find 1 or 2 things to work on for your next case.

Grab an hour of out-loud practice with one of MC’s amazing ex-MBB coaches. Need another business case interview to practice with? Head back to the Case Library.

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