Case Study Prompt
Lincoln-Green is a financial services company which offers commission-free trading of stocks, ETFs and other financial assets through a designated user-friendly app. In Its 5 years of operations the company has risen to become one of the largest electronic trading platforms in the world – and the biggest commission free trading platform in the world – with over 14M users. Approximately 85% of Lincoln’s users are millennials (born between 1981-1996) and represent most of the company’s revenues.
Lincoln-Green operates in the U.S only but is considering an expansion to new markets after proof of concept and commercial success in the key U.S market and approached us for help.
What would be your approach to potential new market expansion?
Case Study Overview
Your client in this McKinsey case study, a financial services company, is looking to expand into new markets. You’ve been hired to advise the company on the expansion.
How will you structure your approach to this business case? It’s best to stay away from relying on basic frameworks – use your intuition and what you’ve learned from your case practice to formulate a custom structure!
This case is no walk in the park – it’s most like a case you could expect in a final round interview.
McKinsey Interview Tips
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Focus on coming away with 1 or 2 key areas you can improve on in your next case.
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