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Case Study Prompt

Your client, Best Market, is an e-commerce marketplace that operates in Europe.

Best Market generates revenue by giving merchants the ability to post their products via ads on the platform, where Best Market charges merchants on a pay-per-post basis (e.g., $xx per post). These ads have expiry dates and last for 30 days on the platform.

As part of Best Market’s growth ambitions, the executive team would like to explore new ways to increase revenue. One idea that is under consideration is to offer a more aggressive package where merchants can post an unlimited number of ads for a set amount of time for a fixed fee (“Limitless product”).

The CEO has tasked you to think about how to evaluate the opportunity and whether Best Market should introduce it to their merchant base.

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