Case Study Prompt
Our client runs a major chain of health clubs in the UK, alongside hotels and casinos (which are not the focus of this case). The health clubs are large out-of-town sports centers offering a gym, Jacuzzi, swimming pool, etc. They are relatively expensive, about £30-40 per month for an individual membership.
As part of a broader strategy review, the client wants to know what they should do with their leisure clubs division – should they sell it, rapidly build more clubs (if so, what sort), or maybe acquire another player?
Your specific task on this case is to look at the market trends and assess competition in the leisure clubs industry.
The first key question is – what factors might you analyze to determine what is going to happen to demand for leisure clubs?
(In consulting terminology, we are looking at the ‘drivers’ of demand in the industry)
Case Study Overview
The client in this company case study is a chain of health clubs in the UK. The company wants you to look at the leisure clubs division to determine what should be done going forward – sell, grow, or acquire.
The Market Study Framework is a good starting place to help solve this company case study. However, don’t get stuck working with any singular framework. Use your business acuity and understanding of the frameworks to build a structure that will most effectively help you solve the case.
This is a case you might find in a final round at OC&C with a qualitative difficulty score of 3/4. There are several exhibits needing to be analyzed and interpreted in the case.
Interview Tips: OC&C Strategy Consultants
OC&C is looking for logic-driven candidates with good business sense.
Don’t get fancy in your process – stick to basic business principles if you want to impress your OC&C interviewer!
To get the most out of this company case study, focus on 2 things:
- 2min to build a structure, 2min to present it, 5min for math, 2min for brainstorming, and 2min for recommendation.
- Your overall communication – is it clear, structured, and polished?
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