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This case interview is one of many McKinsey cases from the MC McKinsey case library.

Case Prompt

Your client is a large international soft drink bottler.  The client wants to enter the Indian market.

How would you advise your client?

Case Overview

In this McKinsey case library case, your client would like to enter the Indian soft drink market and has come to you seeking guidance. It’s your job to dive deep into the market learn more about your client so you can make a grounded recommendation about the potential move. How would you structure this case?

The Market Study Framework is a good place to start solving this case, but don’t get stuck there. Use your creativity and business experience to make a solution specific to this case.

No math exhibits exist in the case. This beginner-level case will help set you up for success in a McKinsey first round with a qualitative degree of difficulty of 2 out of 4.

Interview Tips: McKinsey

McKinsey values candidates that are structured. In the case, focus on maintaining structure (i.e. organization) the entire way through the case (analysis, notes, math, and presentation.)

As you work through this case, look for 1 key takeaway or area of improvement.

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