Case Study Prompt
Your client is Inari Fashion Accessories, a rapidly growing fast fashion start-up in the U.S. Inari has a very interesting business model – instead of selling fashion accessories such as bangles, necklaces, etc. to customers, it rents fashion accessories to customers on a monthly subscription model.
The fashion accessories that they rent out are priced in the low-to-mid premium range and are designed in-house (i.e., proprietary designs).
Inari offers 3 subscription models where the differentiator is how many accessories customers can rent at a single point in time (i.e., 1, 2 or 3 accessories at a time).
The latest annual financial figures were just released and Inari’s margin has decreased for two years in a row (i.e., in 2020 and 2021). The CEO has hired you to diagnose the problem and recommend a solution.
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