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Our client is a home garden chemicals manufacturer. Its product lines include herbicides and manure. Annual revenue is $1Bn.

The client primarily targets the consumer market. They sell their product through ‘big-box’ retailers such as Home Depot and Lowe’s.

They have recently come across a new technology that enables them to manufacture a new type of genetically modified grass, and they are considering selling the grass directly to golf courses.

The client’s policy requires a 5-year payback. Is this a good strategy?

Case Overview

This business case interview requires you to analyze the client’s go-to-market strategy for a new product. The client requires a 5-year payback. In the case, your task is to gather the data necessary to give the client an informed recommendation on the strategy.

Use the Market Study Framework to solve the case, but don’t limit yourself to the basic frameworks. The best case interview candidates blend frameworks and their own business experience to create a custom framework for the business problem in the case.

With a qualitative difficulty score of 2/4, this is a business case interview similar you will most likely see in a Booz Allen first round. There are no math diagrams in the case.

Interview Tips: Booz Allen Hamilton

Booz Allen looks for excellent presentation and communication skills in its future consultants.

Focus on clearly communicating your process throughout the case.

To make the most of your business case interview practice, try to find 1 key takeaway or area you can improve upon.

Need help with your interview preparation? Book an hour with an expert interview coach.

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