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Case Intro

HappyMart is a well-established convenience store chain in Thailand with a strong presence in urban areas across the country.

The company operates over 300 stores and has been in operation for over 20 years.

HappyMart has experienced steady growth over the years and currently holds a significant market share in the region it operates within Thailand but is facing declining revenue and profit.

The CEO of HappyMart has reached out to you for your help in defining a turnaround strategy. How do you get started?

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