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This Kearney case study will help you prepare for a first round case interview with the firm.


Your client is a manufacturer of family-oriented cars in the country Benelux. He only sells through dealers which he owns.

He recently attended a seminar on customer loyalty. He wants you to find a way to solicit customer feedback and identify how loyal his customers are.

Case Overview

In this Kearney case study, the client is a car manufacturer in Europe. You’ve been tasked with gathering customer feedback in order to identify customer loyalty. How will you approach this problem?

If you are prepping for a first round Kearney interview, we recommend using the Market Study Framework to help form your structure. However, keep in mind that cases are not meant to be forced into a singular framework. Pick and choose from the basic frameworks in order to create a custom structure best fitted for the business situation in the case.

With a qualitative difficulty score of 2/4, this is a case study similar to what you could expect from a Kearney first round. There are no math diagrams in the case.

Interview Tips: Kearney

What does Kearney look for in its candidates? A high degree of comfort with numbers.

If your mental math isn’t in peak shape, use our math drills to sharpen up.

In this Kearney case study, focus on timing yourself. 2min to build structure and 2min to present; 2min each for a brainstorming question; 2min for conclusion.

Need help with your structure or math? Work with an ex-MBB consultant in a personalized coaching session today.

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