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Case Study Prompt

Our client is the CEO of F1, and she wants to maximize F1’s exposure across the globe.

Drive to Survive, a Netflix documentary showcasing the behind-the-scenes life of F1 teams, has generated a lot of hype and many new fans for the sport.

Wanting to capitalize on this interest, F1 is looking into opening an F1 Arcade, a place where individuals can race each other in F1 simulators. They want to open this in London and have approached us to help them identify if this is a good move.

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