Video Walkthrough of Case Study
Case Study Topic
Our client is EnergyPop, a US-based energy drink company that manufacturers and sells various surgary energy drink products. EnergyPop has established market leadership for energy drinks in the US/Europe and has successfully entered emerging/growth markets such as Mexico, Brazil, and India.
EnergyPop is interested in expanding into Africa and believes Nigeria would be a great market to enter. Before doing so, they have hired our team to provide a go/no-go recommendation on this opportunity. What are the factors EnergyPop should consider when deciding to enter Nigeria?
There is no substitute for quality case prep
Dramatically improve your chances of an offer: work with an MBB coach
Already purchased the Case Library? You'll probably need to log in to your account first.