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This technology company case study will help familiarize you with the Market Study case framework. Start your case practice now.

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Company Case Study Prompt

Your client is a major consumer electronics retailer who sells A/V equipment, computers, content (CDs, DVDs), and software. Recently, the store has seen increased competition from bricks and mortar stores like Wal-Mart as well as online retailers like Dell.

Your client has 3 questions:

  1. How is the industry evolving?
  2. What is the winning retail model?
  3. What should we do?


The client in this BCG company case study is a major consumer electronics retailer. The company is facing increasing competition, and has asked you to survey the market in order to better understand the industry and how to adjust in the face of changing retail models. Your job is to give the client a recommendation on what retail model to adapt.

The Market Study Framework is a good basic framework to use as the baseline structure for the case. Don’t restrict yourself to that framework alone – use your creativity and business understanding to create a custom framework.

This case is most similar to what you would see in a 2nd round at BCG. The case contains no math exhibits to interpret.

BCG Interview Pointers

BCG is looking for candidates that are masters of structuring and communication. Utilize our frameworks guide if you need help with your structure.

In this company case study, focus on finding 1-2 areas of growth.

If you need out-loud practice for your BCG interview, book an hour with an ex-MBB coach now.

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