The graph below demonstrates the average dollar sales of drug stores based on the number of SKUs (different products) offered at the stores.
Based on Return on Sales, how many SKUs would you want to carry if you owned a drug store?
You can use the Profitability Framework to solve this case. However, we suggest building your own structure by blending the framework with your own business experience to build a custom solution to fit this specific case.
This case has 1 math exhibit. The qualitative difficulty is 2 out of 4 and will prepare you for a first round interview.
BCG Interview Tips
BCG is looking for candidates that are structured and are able to clearly communicate that structure.
When going through the case, make sure that your structure is crystal-clear, and that you verbalize every part of your process. The focus is not on the actual answer, but on how you get to the solution.
During this case, time yourself. Spend 2min to build a structure, 2min to present it, 5min for math, 2min for brainstorming, and 2min for a recommendation.
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