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Our client is a laboratory that provides diabetes testing services to hospitals in the UK. They have developed a self-diagnosis meter that patients can use to do testing on their own.
They have hired us to determine if we should take this product to market.
What framework would you use to structure your thoughts?
McKinsey Case Study Overview
This is a case study with answers in the McKinsey style. Your client has developed a self-diagnosis meter for diabetes and is considering taking the product to market. They have some to you looking for guidance about whether or not they should proceed. Your job is to dive into the market, familiarize yourself with their operations and make a solid recommendation. What will your first move be?
We recommend using the Market Study (market entry) framework, but allow yourself to use your knowledge of the basic frameworks and your business understanding to create a structure tailored to this specific problem.
There are no math exhibits in this case. This is an intermediate case interview you would see in a second round McKinsey interview. This case study with answers has a qualitative difficulty score of 2 out of 4.
McKinsey Interview Tips
McKinsey looks for the ability to problem-solve and clearly communicate your thought process in all its candidates.
As you go through the case, remember to practice verbalizing your structure clearly and concisely.
In this McKinsey case study, make it a point to find 1 or 2 key takeaways or areas you can improve and time your self as you present (2min for structure, 5min for math, 2min for brainstorming, 2min for conclusion)
Book an hour of out-loud practice with an ex-MBB coach.
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