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Case Study Prompt

Your client is Crystal Water, a licensed distributor of Klear water purifiers in Southeast Asia. Crystal Water obtained exclusive rights to distribute these purifiers within the region 4 years ago.

While they enjoyed huge growth when they first entered the market, sales have slowed, and they are now in a loss-making position. Management has called us in to diagnose the key issues as well as turn the business around. How would you advise them to proceed?

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