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Case Study Prompt

Our client is Crème Cookies, a high-end cookie brand in France with revenues of €80m.

The company has gained strong momentum in the past few years through heavy marketing campaigns. From a financial perspective, the firm is doing well: EBITDA margin reached 25% (top 10% in industry) and Free Cash Flow is consistently in the € 5-10m range.

However, shareholders of Crème Cookies are eager to develop the brand internationally as growth relays. Switzerland has been shortlisted given its commonalities with France (language, culture, business environment, etc.).

Crème Cookies has hired BCG to evaluate whether Crème Cookies should enter Switzerland.

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