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A consumer electronics retailer is considering the introduction of private label brands.

The client would like to know:

  • Is there value in this product line?
  • What are the sources of value of this program?
  • What are the potential downside risks associated with introducing private label products?

Case Study Examples Overview

In this McKinsey case study example, the client – a consumer electronics retailer – has hired you to advise the company on the introduction of private label brands. Your job is to dig into the profitability and gather any of the data needed to make a smart decision, then present your findings to the client.

The Profitability Framework is a sound framework to use for structuring your approach to the case. However, don’t limit yourself to the basic frameworks. The most impressive interview candidates combine their creativity and knowledge of the frameworks to create a custom-made structure for the problem at hand.

This case will prep you for a 1st round at McKinsey. There are no math diagrams in the case, and the qualitative difficulty is 2 out of 4, making this an entry-level case.

Interview Tips: McKinsey

What does McKinsey look for in its case interview candidates? The ability to efficiently solve problems and clearly communicate your process at all points in the case.

To make the most out of this case study example, focus on identifying 1 or 2 areas of improvement for your next case. Quality practice > quantity practice.

Book an hour with an ex-MBB coach for personalized interview support.

For more case study examples, go back to the Case Library.

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